Our mission is to make available to the public and scientific community the results of that research. We enable our mission through public and institutional speaking events, through our journal, "Informativity", through lectures, online publications, conferences and online research.

Informativity is a field of physics that uses the quantization of measurement to unite classical and quantum physics. Informativity is the result of nearly three decades of research into the nature of gravity by Jody Geiger. It is the only theoretical framework to have accurately described the strength of gravity at all distances, described the birth and expansion of the universe, provide a single descriptive nomenclature to unite gravity with electromagnetism and provided a simple straight-forward understanding of both dark matter and dark energy.

Measurement Quantization (MQ) is a novel mathematical nomenclature that considers measurement as discrete counts of fundamental units rather than as a continuum.

We use the MQ framework to revisit basic principles of classical mechanics. Notably, we do not entertain new physics, nor do we entertain modeling or approximations. That is, we take an approach that is unique to all existing published literature. There is no implementation of Riemann geometry, thus no LQG or extension of Riemann’s work. There is no string theory, M-theory or any derivative of that work. There is no MOND, modeling or approximations. There is no underlying premise that then requires support with physical correlation. In short, there is nothing above our most basic understanding of those principles that define classical mechanics — just the recasting of classical solutions to motion and electromagnetism within the novel MQ framework.

Published research is presented with as pure an approach as possible, letting the reader interpret the classical expressions in the most traditional sense. The concepts used include terms such as length, mass, elapsed time, velocity, acceleration. But even this is vague. We approach classical theory resolving an even more precise understanding of these terms.

For this reason, the approach is qualified as a change in nomenclature. We introduce length not with the symbol l, but as a count n_L of a fundamental length l_f. The same for time and mass apply. We do not assume that the counts or the fundamental measures have a physical significance. To investigate the properties of measure, we apply the nomenclature to existing classical expressions. Only after such an investigation do we discover that the dimensional values cancel out leaving us with only the counts. The minimum count values are resolve. Values for the fundamental measures are resolved. And with this process, new expressions describing the physical constants are resolved.

At the core of MQ are ‘frames of reference’, which demonstrate how the application of MQ in the points of view of observer, target and the universe manifests the physical constants and properties of our universe. This is an expanded approach used by Einstein in his publications of both special and general relativity. MQ is grounded with several physical correlations of mathematical description to the observational data. Yet, this approach allows resolution to many of the most confounding issues in modern theory.