We Push Back the Frontiers of Physics with
Research and Education in the Field of Informativity

Informativity is a discipline of physics that uses the quantization of measure (MQ) to unite classical and quantum physics. When applying MQ to Heisenberg’s uncertainty principle three properties of measure are resolved; values for the three measures are identified and the basis for a new mathematical framework is created. For each measure there is the product of a fundamental unit of measure and a count of that measure. In this way the discrete properties of phenomena are preserved.

More importantly, the discrete framework is distinguished from the non-discrete framework (the latter which describes what is observed). It is the difference between these two frameworks that create the constraints that define the laws and constants of nature.

The Informativity Institute™ conducts research into the field of Informativity, educating the scientific community, the public, and disseminating scholarship in the Journal of Informativity.

Published Research


ThE Model

Read published work on Informativity.  Learn how the physical significance of quantized measure is resolved with a right-angle triangle, and goes on to explain gravity, dark energy, dark matter, inflation, expansion and the trigger event that ends inflation, creates the CMB and starts universal expansion.

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The Institute is committed to educating scientists and the public about the field of Informativity.  Discover what programs we offer that could help you understand how classical and quantum physics are now unified.

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The Informativity Institute's™ research spans the range From Zero to Everything™.  What was the universe like at t=0?  What is it like now?  What happened in between?

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The Measurement Quantization (MQ) Collaboration for Foundational Research is a group of scientists focused on applying the principles of a quantized measurement nomenclature to modern expressions, thus revealing the discrete properties of phenomenon in classical and quantum physics, optics, cosmology, gravitation, electromagnetism and high-energy physics.

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Informativity Describes the Fundamental Constants Using Only Length, Mass and Time

Starting with a new nomenclature - reference measures and counts of those measures - the three properties of measure are resolved: discreteness, countability and relation to the three frames of reference. With that, an understanding of the physical significance of fundamental units of measure, the quantization of measure can then be used to unite the classical and quantum frameworks of modern theory.  What follows are expressions for the fundamental constants of nature, the laws of nature and a new mathematical approach for understanding how they are related.

Informativity Explains the Most Confounding Problems in
Physics and Cosmology

Informativity is not an exercise in mathematical aerobics or fuzzy metaphysics, but a practical model delivering physically significant and verifiable descriptions of today's most pernicious cosmological puzzles:

  • How did the universe begin? Informativity delivers a physically significant model that can be used to unravel the birth of our universe, its initial inflation which was far from rapid and the ensuing expansion collaborated by calculations that match our best measurements of the cosmic microwave background to four significant digits.

  • What is the physical significance of ΛCDM? Universal mass distribution is clearly described by Informativity using only one measured value.

  • What is dark matter? Whereas current theories have had mitigated success, Informativity describes the galactic rotation with a single classical expression (i.e. a match to McGaugh’s Milky Way data with a 1.39 km/s standard deviation). There are no modifications of the known laws of physics and no fitting.

  • What is dark energy? Informativity provides a complete description of the expansion of the universe, why it is expanding and its rate of expansion, matching the Freedman measurement of H0 to 0.06%.

  • What is quantum gravity? Informativity is the first model to deliver a classical description of gravity written entirely in terms of motion, thus providing a complete solution of to equivalence.